Loyalty News

They won't just be for airlines and hotels anymore -- Maldives is on track to become the first country in the world to have its own hospitality loyalty program.

Loyalty programs targeting Gen Z = language matters.
"The theme of inclusivity, diversity and acceptance runs through the promotional language used; ‘Join us’ versus ‘Sign up’"

"COVID-19 has created an incredibly difficult environment for everybody, but in particular, small business owners across the nation."

"COVID has shone a bright light on many inequalities between the “haves” and the “have-nots”...

"Loyalty programs are on the rise...Even during a crisis"

"What would your brand be worth if you never lost a customer?"