We provide a range of service options depending on where your business sits in the program life cycle.

A comprehensive strategic framework would encompass all service items. For clients who already have a program in place, or only require specific services, a consultation plan will determine which services are most appropriate. During initial consultation, the services will be discussed and quoted.

DEVELOPMENT OF NEW LOYALTY PROGRAMS

SCIENSA specialises in strategy development, and the planning & implementation of customer loyalty, engagement & membership programs.

OPTIMISATION OF A CURRENT PROGRAM

Programs in market can always be optimised. Review of the strategic pillars including all areas from commerce to comms, brand to technology.

cUSTOMER SEGMENTATION MODELLING

Segmentation modelling to determine consumer attitude and behaviour, including likelihood to stay loyal. Essential for targeting purposes and ROI.

MARKET RESEARCH & INDUSTRY BENCHMARKING

Market intelligence - the result of research and benchmarking - is essential for a successful, innovative and engaging program.

COMpetitor reviews

Identification of industry leading rivals, comparison of ‘share of voice’, rankings, and strategic approach reviews.

LOYALTY PRINCIPLES

6 essential loyalty principles that every program should adhere to. How to ensure your program maintains these principles through stages of evolution or company change & growth.

TOWS, SMART & STRATEGIC PILLARS

Combination of Strengths, Weaknesses, Opportunities & Threats affecting your program work to build SMART objectives. Strategic Pillars ready for planning stage.

COMMUNICATION PLANNING

Policy driven approach to providing stakeholders with relevant information. Formal definition of who receives what information, when, and by which communication channels.

TECHNOLOGY REVIEW & TRENDS

Personalisation, Gamification, Digital Wallets, Card linking payments, SKU capture platforms, WiFi Loyalty, Blockchain….to name a few!

BUSINESS DEVELOPMENT PLANNING

Review and development of partnerships or commercial relationships for business growth. Identifying new markets and the extension of your product & service set.

MEASUREMENT, ROI & MONETISATION

Every business or program needs to ensure ROI and in many cases, monetisation of their loyalty program. Strategic value review with a view to solidify ROI or commercialise the program.

COST/BENEFIT ANALYSIS & commercial modelling

Analysis of marketing and loyalty decisions, systems or programs to identify a value for intangibles, identifying benefits of an action along with the associated costs.

RFP Management

Guide the RFP process from beginning to end. Developing the RFP, scoring and evaluating vendors, preselection the best vendors, management of incoming vendor questions and proposals, evaluation of the results and recommendations provided.

LOYALTY PSYCHOLOGY program Application

Driving behaviour via strategic techniques to increase program usage and in turn, loyalty, for your business or program.

CUSTOMER LIFE CYCLE DEVELOPMENT

The moment a customer comes into contact with your business or joins your program, the life cycle begins. Evaluation the life cycle value, engagement and triggers for decline, exit and win back strategies.

JOURNEY MAPPING & BUSINESS INTEGRATION

Customer journey mapping allows identification of drop points and/or areas for value add. Business integration at each point is essential for a seamless customer journey.

MEMBER ACQUISITION STRATEGY

Creation of a sustainable and systematic member acquisition strategy, that defines the best mix of media and engagement tools, with a focus on industry trends and techniques.

STRATEGY WORKSHOPS

Strategic planning sessions with key stakeholders in order to make decisions about the loyalty program. Goal-setting, clarification of the vision, gathering and analysing information to then formulate an actionable strategy. MORE INFORMATION

DATA, ANALYTICS & SUCCESS TESTING

Coordination of all data collection points and optimisation of analytics. Stress test the data points and success testing of segments, communications and journey.