STRATEGY DEVELOPMENT FRAMEWORK
Our approach has you covered.
DISCOVER
INCLUDES:
Business discovery & internal research, stakeholder interviews, agency & supplier exploration, market research, brand positioning, analytics and data source capabilities, social listening discovery, category and competitor review, past media, PR, communications & advertising review.
PLAN
INCLUDES:
Develop objective & purpose, SWOT Analysis, TOWS, exploration of key insights & thought starters, decide segmentation models, conduct research and data analysis, assess technology requirements, cost benefit analysis, customer journey mapping, customer ecosystems, develop pillars of optimisation.
LAUNCH
INCLUDES:
Appoint working groups for pillars, team structure and staffing plans, budget allocation, roadmaps and timelines agreed, develop test models, measurement & analysis, plans / matrix, staff incentive plan, internal / external communications plan, phased launch or integration, collaborate with suppliers.
EVOLVE
INCLUDES:
For existing programs, SCIENSA will conduct a full review of your program or a section that you are interested in evolving, improving and modernising.