Loyalty News

"It might sound cliché, but here’s one aspect of loyalty that is tried and true:
The best thing a brand can do is to truly listen to its customers, address their pain points, and provide relevant and attractive benefits."

“Everybody has a loyalty program these days, but retailers have been under-utilising their loyal customers through the COVID pandemic,”.....“I’ve heard very few stories of any retailers doing a lot to really engage their loyal customers and see what they need from the brand now.”

Sparks (Marks&Spencers) “waved goodbye to the points that customers told us were confusing, and kept all the best bits.... big treats and little thank-yous"

"...bringing the reward experience into daily transactions, is one of the most powerful ways to create change and spark satisfaction with the loyalty program."

"Bink’s technology allows customers to link payment cards to loyalty programmes, allowing them to automatically collect points in a “frictionless experience” when they make a purchase."

“Earlier this year, Nando’s was crowned Best Loyalty Program at the Inside Retail Retailer Awards 2020, for their stand-out performance in driving customer loyalty, but most recently, Nando’s has been using its PERi-Perks program to successfully continue serving members in a meaningful way, uniting fans with powerful ‘we’re in this together’ messaging amidst the COVID-19 pandemic.”